There's nothing like the smell of 815 promotional booklets in the morning! This weekend will be spent stuffing and stamping a 16-page CD booklet format that premieres work I did over the summer for indie band Arcade Fire.

It was designed by Greece-based designer Michael Karakostas and coordinated by photo consultant extraordinaire Jasmine DeFoore. It took about 10-12 weeks or so to complete from beginning to end. The printing was done by Jakprints and they did a phenomenal job.

It will be sent to 815 art buyers, ad agencies and photo editors across the nation.

What do you think?